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News50th IFA in Berlin set to break records13.08.2010 
All display sections at 50. IFA edition report significant growth - unprecedented number of product premieres - consumer demand boosts growth - extensive programme of international conference events - more TV networks and entertainment for visitors
The world's largest trade show for consumer electronics and home appliances expects significant growth at the 50th edition in 2010. In 2009, despite the recession IFA reported stable trade visitor numbers, while visitor attendance rose. This year it aims to build on its unique international standing with double-digit growth.
According to Messe Berlin all display sections are in high demand, so that IFA is fully booked up. IFA has benefited from the industry's innovative drive, which this year will result in an unprecedented number of product premieres. What is more, more TV networks and a bigger entertainment programme mean the organisers are highly optimistic about the interest it will attract from visitors and the media.
Dr. Christian Göke, COO Messe Berlin: "We are extremely satisfied with the high number of exhibitors and in particular with the amount of hall space we have rented out. We are currently even building an additional temporary hall and are making efforts to exploit every available space inside the existing halls. There has been a double-digit increase in the amount of space occupied". "IFA is in excellent shape. Every year exhibitors benefit from more and more international trade visitors and from the global media attention. Manufacturers meet more retailers here than anywhere else in the world. The media benefit from the fact that no other trade show has more product premieres than IFA", said Jens Heithecker, Director of IFA.
From 3 to 8 September IFA will be celebrating its 50th edition on the Berlin Exhibition Site. The show is open daily from 10 a.m. to 6 p.m.
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